Social Media Consumption and User Behavior in India
1:35 AM Posted In Indian social media consumption , Social Media , Social Media India report , User behavior on social media , web 2.0 Edit This 0 Comments »
Recently, I carried out a survey on ‘Social Media’ scene in India and the results are mixed. Some are expected and some are very strange. For ex: Among the sample size of 248 respondents, not even one person is active on Fropper and 100% of them are on Orkut.
Anyways following paragraph is a summary of the entire survey.
“A young Indian netizen has been active on the social media scene for more than an average of 4 years. She/he joined social media because of an invitation to join from a friend. The most common social media website for her/him is Orkut and Facebook follows the trend. A Netizen visits these websites at least once a day. On an average, she/he has an average of 120 friends on each of the social media website they are registered. The most visited blog genre is Movies followed by world news/politics, incidentally only 11.8% admitted to be visiting sex blogs on a regular basis. The activity which they enjoy the most over the social media platform is Scrapping.”
SAMPLE SIZE- 250 Respondents (248 responded)
Because it was an online survey, these respondents are essentially people who use internet quite often. The questionnaire had 10 questions.
How satisfied are you with the present social networking sites you are using?
Anyways following paragraph is a summary of the entire survey.
“A young Indian netizen has been active on the social media scene for more than an average of 4 years. She/he joined social media because of an invitation to join from a friend. The most common social media website for her/him is Orkut and Facebook follows the trend. A Netizen visits these websites at least once a day. On an average, she/he has an average of 120 friends on each of the social media website they are registered. The most visited blog genre is Movies followed by world news/politics, incidentally only 11.8% admitted to be visiting sex blogs on a regular basis. The activity which they enjoy the most over the social media platform is Scrapping.”
SAMPLE SIZE- 250 Respondents (248 responded)
Because it was an online survey, these respondents are essentially people who use internet quite often. The questionnaire had 10 questions.
Following are the demographics of the respondents: -
Since how long you have been active on the social media (Includes blogging, social media websites like Orkut, facebook, MySpace, Twitter etc)
- Average 4 years
- Average 4 years
What made you join the social media scene?
How satisfied are you with the present social networking sites you are using?
Which of the following Social Media networking sites are you present on?
Other responses included Indyarocks (5.7%); AsianFanatics Forum (2.9%), Mylot (2.9%), Sparkspeople(2.9%),
How often do you visit these websites?
How often do you visit these websites?
On an average, how many friends do you have per website?
- An average of 120 Friends on every website
Which of the following category of blogs
do you search the most?
- An average of 120 Friends on every website
Which of the following category of blogs
do you search the most?Which is the most engaging activity on the social media according to you? (For ex: Scrapping, Games, Applications, Uploading pics etc)
The survey was conducted by me with my friends helping me in getting the responses on the basis of their networks. I am not a PROFESSIONAL MR guy so kindly excuse if you find some mistakes in the approach, the whole idea behind the survey was an attempt to understand the social media consumption and user behavior on the same.
© Copyright, Shahzad Khan 2009
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